When it comes to rank a website, search engine optimization (SEO) is really an important aspect that you can’t ignore. If you use SEO techniques properly on your website, it greatly affects your search ranking and your site may rank #1 on Google.
Here I have shared 26 effective SEO techniques which will surely help in boosting your web rank and increasing the organic traffic of any blog or website.
WHAT IS SEO?
SEO stands for Search Engine Optimization. With the help of SEO techniques, you can rank your blog or website number #1 on search engines such as Google or Bing.
When we do some keyword research in the search bar of Google, Bing or any other search engine, it shows the search results related to that particular keyword. These result showed in SERP (search engine result pages) comes from different websites and blogs.
The blog post or webpage that comes first at the top of the search engine mean that the search engine optimization of that blog has been done and SEO techniques are implemented very well.
SEO helps our blog or website to get the number #1 position in SERPs. This is a process that puts your website at No. #1 in SERPs and helps increase the number of visitors to your blog or webpage.
If any particular blog post or page of your website opens at the top in the search results, then visitors will first click on your website link and get redirected to your website. Hence, SEO plays an essential role in increasing organic traffic to your website.
WHY IS SEO IMPORTANT FOR YOUR BLOG?
What is SEO? You have read in the article above, now I will tell you why SEO is so important for your blog or website?
We use search engine optimization to boost organic traffic and ranking of your website. For instance, if you’ve written a content for your website but have not done SEO for it. When a user searches a keyword related to your content, the search engines will not show your blog post in the search results even if you have published the quality content, it will be appeared useless.
SEO is not a BIG task, you just have to take care of some aspect. When you make SEO for your blog, you will not get immediate results, for this you have to be patient and keep doing the good work.
TYPES OF SEO:
There are two types of SEO:
- On-Page SEO: Written quality content, optimizing keywords, titles, images, tags, doing keyword research, etc. is called on-Page SEO.
- Off-Page SEO: In off-page SEO, link building, guest posting and promotions are involved. We just have to promote our blog or website on social media sites such as Facebook, Twitter, Pinterest, Tumblr and so on. Submit a guest post on the popular and authoritative websites. This will help you to get quality backlinks for your website.
26 ADVANCED SEO TECHNIQUES YOU CAN USE IN 2021:
First of all, you just need to follow the Basic SEO Techniques for your website. So, let’s JUMP IN:
1. Set Up Google Search Console (Google Webmaster):
Google Search Console is a really very powerful and interesting tool developed by Google itself. This tool is specially designed to help how your website is performing in Google.
It provides many features to track your site:
- Search analytic
- Submit a sitemap
- Fix website errors
- Google index
- Mobile usability
- Breadcrumb errors
- Core web vitals
- Messages from the Google search team
2. Setup Bing Webmaster Tools:
However, Bing is not as popular as Google, but it is the best search engine after Google.
Bing is a search engine which comes with many interesting features that aren’t available in Google Search Console such as built-in keyword research tool.
3. Setup Google Analytics:
Google Analytics is one of the best tool for checking website traffic and other stats. This tool offers many features by which you can see what people are looking for on your website, visitor location, their gender, user behavior and much-much more. In addition, you can also check the bounce rate of your website.
4. Setup Yoast SEO Plugin (for WordPress users only):
Yoast SEO is the most popular and effective SEO plugin for WordPress. It comes with many important features such as:
- You can add focus keyword to your article.
- You can change the title and meta description of the post.
- Can create XML Sitemaps.
- Can edit .htaccess and robots.txt files.
- These are some SEO tutorials that apply to every website.
- Title and Meta description can be used for taxonomies (category and tags).
Now let’s have a look at the main factor of this SEO guide and techniques.
5. Keyword Research:
Keyword Research is the first step of SEO and SEO entirely depends on keyword research. Therefore it is vital to choose the right keywords for your blog post.
Here I will help to show you how to do keyword research for SEO.
a. Use Google Suggestions:
This is the easiest way to get the best keywords for your new blog post. For this, simply search the keyword related to your topic in Google search bar and it will start showing the suggestions according to your searches.
Now you just need to select good keywords from here and find out its monthly search, competition, CPC (cost per click) rate etc. using a best keyword research tool.
These keywords can work wonders for optimizing your blog or article as it comes directly from Google search data.
b. Use Related Google Search:
After searching your keyword in Google, you will see even more related searches below which you can use as a keyword for optimizing your blog.
c. Using Google Keyword Planner:
Google Keyword Planner is one of the best free keyword research tool developed by Google itself. You can use it for any niche. By using this tool, you can see monthly keyword searches, keyword competition, CPC etc.
Be sure to always choose keywords with high search volume and low keyword competition for your content. Also use long tail keywords into your blog or article.
For this you just need to login into your Google Adwords account. Under Tools and Settings option available in right hand side of the panel select keyword planner option and start discovering new keywords.
d. Use Google Trends Tool:
Google trends is also an awesome keyword research tool developed by Google. By using this tool you can see how a keyword is popular and you can also compare different keywords and can see their popularity around the world.
e. Find Question Keywords:
Question keywords can make your article more attractive and help in achieving high CTR (click through rate).
Such keywords are very useful for your article or blog post. Now the question is—how to find question keywords ?
For this, you can use a website called — Answer The Public.
This tool is absolutely free and suggests keyword using Google and Bing searches. Its interface is very simple and easy to use which comes with a unique proposition and amazing visualization.
6. Include Main Keyword in URL:
Uniform Resource Locator (URL) helps search engines to make understand what your article or blog is all about and when we include our main keyword to the URL, search engines can easily find out what the content is about. This is why you should always add keywords to your blog URL.
Also, try to keep your URLs meaningful, short and SEO friendly.
7. Start Your Title With Keywords:
Adding keywords to the blog’s title is very important.
But how to add it?
To make your blog SEO friendly, add the keywords to the beginning of your blog title.
8. Use Main Keyword in 150 words:
This step can make your blog even more targeted and SEO friendly. So just use your keyword once within 150 words.
9. Use H1, H2 or H3 Tags Correctly:
H1 tags help boost search engine rankings. But keep in mind, don’t fill your entire content with H1 tag.
Also use H2, H3 Tags. These heading tags help understand the structure of the page. Although, it is not related to the Google ranking factor, but when it comes to SEO, every small thing can help in this regard.
10. Avoid Keyword Stuffing:
In old days, keyword stuffing was a great way to rank in SERPs. But, today Google has become very smart so don’t try to make it fool.
If you do keyword stuffing (using keywords greater than recommended) in your content, Google will not rank your content. Therefore, instead of using the same keywords repeatedly in your blog post or article, use LSI (Latent Semantic Indexing) keywords and related keywords.
For this, you can use this website called — LSIGraph.com to find the best LSI keywords. You can also use the synonyms of your focus keyword in the blog post.
11. Images Optimization:
An image equals to 1000 words. But, one of the most worst thing is that Google can’t read an image. It reads the image based on the alt tag of the image.
This is why giving the right title to your images is very important. Apart from this, you also need to pay attention to the alt tag of the image.
12. Use Internal Links:
Internal linking makes your blog more relevant for both search engine bots and users. It helps to reduce bounce rate of your website.
In addition, if you put internal linking to your blog post it makes it more informative. It will force to switch visitors to other pages of your website and they spend more time on your site which helps to reduce the bounce rate. Apart from this, it makes your content more powerful in the eyes of Google.
So, Just GO and put some internal links to your blog posts!!
13. Use External Links:
External linking can make your blog post more attractive and useful. But keep in mind that the linking site should be trusted and reputable. Otherwise, your website may be penalized by Google. This SEO technique shows Google that your website content is well referenced and trustworthy.
14. Check Crawl Error:
Sometimes it happens that Google is not able to crawl your page and shows crawl error for that particular page. As a result, your page is not able to rank in Google.
To check your website’s crawl errors, you just need to log into Google Search Console (Google Webmaster Tool), then click on Coverage . Here you will see the error URL of your website.
15. Perform URL Inspection:
Many times it happens that Google does not crawl an specific page of your website completely and as a result, it is not able to rank well in Google.
For this, login to your Google Webmaster tool and make an inspection of your website’s URL under URL Inspection option.
16. Make Your Website Mobile Friendly:
More than half of the searches are done by mobile devices. If your website is not mobile friendly, it will not rank well in Google. Google gives more value to the sites that are mobile friendly.
For this you can use a mobile-friendly testing tool developed by Google — HERE.
17. Fix Broken Links:
Broken links can negatively affect user experience and your search rankings. So try to fix them ASAP.
For this, you can use a website called — DrLinkCheck.com.
18. Move Your Website to HTTPS (Use SSL):
It is vital to use SSL (Secure Sockets Layer) on your site because it helps to boost your web rank. And, Google already have announced that HTTPS (Hypertext Transfer Protocol Secure) is now a ranking signal.
If you are running your site over HTTP, you just need to redirect it immediately to secure connection (HTTPS).
But, if you have some financial issues or you’re not able to buy an SSL you can use a FREE website called — Cloudflare.com.
19. Fix Website Loading Speed:
If your website’s speed is too slow, it will negatively affect your website rankings as Google already have announced in their update.
Google gives importance to fast loading websites. For this you need to choose a good hosting provider carefully. To determine the loading speed of your site you can use following awesome tools:
20. Make Backlinks:
The process of creating links to other authoritative websites is called backlinks. This is a very old ranking factor of Google.
But, be careful and only make backlinks to the relevant and authoritative websites. If you create bad and low-quality backlinks for your site, it can hurt the SEO of your website badly. A high quality backlink is better than 1000 of bad backlinks.
Also, do not buy backlinks for your site, otherwise, Google may penalize your website as such backlinks also include low quality and pornographic sites links. Here’re some tips while creating backlinks for your site:
- Write Quality Content
- Comment on top ranked articles
- Submit your site to Web Directories
- Guest Post on another top ranking websites
- Use discussion forums
21. Write High Quality Content:
If you do not write an informative and useful blog, no one would like to visit your website and the result is that you’re only storing garbage on your website, nothing else.
Always try to create unique, quality and meaningful content.
22. Keep Content Length Right:
Long and detailed content performs better in the search rankings than that of the short post. If you create content for your own blog, then it should be at least 1000 words.
Try to make it more detailed, informative and lengthy. Use bullet points, include references and make it really AWESOME.
23. Meta Description:
Meta description plays a vital role in increasing the click through rate (CTR) on your blog. However, Google generally allows a description of only 300 characters.
If you’re using WordPress, then you can write good meta description using FREE Yoast SEO plugin.
24. Add Breadcrumb:
Google Search uses breadcrumb markup to categorize the information from the page in the search results.
In addition to this, breadcrumb also helps site visitors to understand where they are on your website.
25. Promote Your Article:
After publishing your article, it is really very important to promote it. If you’re not doing this then you are making a big mistake.
This step is related to off-page SEO. Try to promote your blog post everywhere. For this you can use Facebook, Twitter, Tumblr, Pinterest, StumbleUpon (Mix.com) etc. The main reason for doing this is to attract more visitors users to your own blog.
If you promote after publishing blog posts, it helps in increasing traffic to your blog or website.
26. Focus on Grammar and Spelling:
Pay attention to grammar, spelling and formatting. It helps to improve the quality of your content. In addition, it makes your content more professional.
In this article, I have tried to explain all SEO techniques in detail. If you have any question or suggestion, please ask in comment section below. And, if this article was really helpful for you, then don’t forget to share it!