What are backlinks in SEO? How to make backlinks in 2022 [backlink strategy]

Backlink Building


“Backlink” is one of the most commonly used term in Search Engine Optimization (SEO) and Digital Marketing.

But what are backlinks in digital marketing?

When a webpage or website is linked to an another website, it is called a backlink. In simple words, if I put a link of my website to an another website, it is called backlink for my website. Backlink plays an important role in ranking any website in search engines such as Google or Bing.

But if you’re new in blogging and recently started a website, then you may have some difficulty in building backlinks to authoritative websites. This article briefly describes different ways of making backlinks but first let us know how many types of backlinks are there in digital marketing.


Backlinks are mainly of two types:

  • Do-follow backlinks
  • No-follow backlinks

Do-Follow Backlinks:

Do-follow backlink is also called juicy links. Google introduced the concept of do-follow backlink in 2005 with the aim of reducing the spam score to further improving search engine results.

Do-follow links are really helpful in increasing the search engine ranking positions in the SERP of any website. If you create backlinks to highly authoritative websites, they pass link juice to your website.

Websites with high authorities i.e. high domain authority and page authority (PA) have the great influence on search engines like Google. And, Google trust on these authoritative websites.

When you create do-follow backlink to these websites, Google or any other search engine bot crawl that specific page and link of that website and the tag of do-follow allows the bot to index the link. It passes link juice to your website. Here’s an example of do-follow backlink:

<a href=“https://website.com/”>Link Text</a>

No-Follow Backlinks:

No-follow tells search engine bots not to follow that particular link and so called “No-Follow Link”. These links do not pass link juice to your website and this type of backlink is not indexed by google or any other search engine bots.

No-follow links are not followed by search engines but it doesn’t mean that they have no value in search engine optimization. They have their own importance in SEO. If you only create do-follow backlinks and there’s no “no-follow backlink” is available for your website, it is a spam in the eye of Google.

And an another reason for creating no-follow backlink is to drive more referral traffic to your website. So, here you need to create both do-follow and no-follow backlinks for your website in an equal ratio.

A no-follow backlink looks like this:

<a href=”http://www.website.com/” rel=”nofollow”>Link Text</a>
<a rel=”nofollow  href=”https://www.website.com/”>Link Text</a>


  • Improves page rank.
  • Drive more organic traffic to your site
  • Improves the authority of a blog or website.
  • Increases search ranking in search engines.


  • To get more referral traffic.
  • No-follow backlinks with do-follow balance the website, it protects you from updates that penalize you for creating backlinks.


Some important terms related to SEO and backlinks include:

Link Juice:

When the link (do-follow) of a page or website is linked to an another page or website, then the link flow passes from there and reaches your website, it is known as link juice. Link juice helps in ranking any website or blog post as well as it also increases the domain authority (DA) of your website.

High-Quality Links:

High quality backlinks are also known as quality backlinks. A link taken from a high authority (high DA and high PA) website is called high-quality backlink . These types of links are really very helpful in boosting the rank of any website. Even if you get no-follow backlink from these sites, they are also very effective in increasing website rank and referral traffic.

Low-Quality Links:

Low-quality backlinks are the links taken from spammy websites, such as automated or porn websites. These links can negatively affect the ranking of your website.

Internal Links:

Internal links are the links that are connected to other page or article to the same website. Internal linking may have many advantages; including:

  • Visitors redirect to another pages of your website.
  • Visitors read more posts of your website.
  • It gives you a useful backlink for your site.
  • Your website bounce rate is reduced which helps improve the ranking of your website.

Anchor Text:

Text that is used with a hyperlink is known as an anchor text. Backlinks are made using your keyword in the anchor text. This is the most popular way of creating backlinks. Whenever you make a backlink from somewhere, you must use an anchor text.


If all metrics of Google are followed while creating backlinks, then the results may be even more surprising. So let’s know how to make backlinks:

Comment Backlinks:

Comment backlinks are made by commenting on the blog posts of another websites. Usually this type of backlink falls under the category of no-follow link.

But in some form, your website only has benefit, so it is very important to create comment backlinks.

Guest Post Backlinks:

The links generated by creating a blog post for another websites by adding a link to your website or article are called guest post backlinks.

Guest post backlinks are mostly do-follow backlinks and this type of backlink brings your website up very fast in the search engines.

Profile Backlink:

Many authoritative websites offer profile creation option to their users. And, when you sign-up to create a profile on these sites they also provide website submission option. Now, you just need to put your website link here and you’re done.

These links may be no-follow or do-follow but may be very useful and helpful in showing your website in SERPs (Search Engine Result Pages).


Backlinks play an important role in search engine rankings and gaining more targeted organic traffic. But, be careful while creating backlinks to your website. Only choose authoritative websites with high domain and page authority and less spam score (less than 5%) for creating links.

One another thing, do not buy backlinks because it may include spammy websites.


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