Doorway pages have been around since search engines first started, and they’ve always been considered spammy by the search engines. However, some business owners and webmasters still use them to this day, which can seriously hurt their website rankings in Google if they do it… Read More »What are doorway pages in SEO?
What is an SEO silo structure? If you’re like many people, you might have heard the term thrown around in casual conversation but aren’t entirely sure what it means and why it’s important to your website (or even if it affects you). An SEO silo… Read More »What is an SEO silo structure and why it is important
In digital marketing, E-A-T stands for expertise, authority and trustworthiness. A brand’s E-A-T affects how consumers perceive it and whether they choose to purchase its products or services. If consumers trust the E-A-T of your brand, they are more likely to engage with you and… Read More »E-A-T: What is it and why does it matter in digital marketing?
What is link juice in SEO: Link juice is a term used to describe the value of links. A number of factors are considered when evaluating the worth of a link. The most important factor in determining the value of a link is its authority.… Read More »What is link juice and how is it determined?
With Google’s rel=alternate hreflang=x attribute, pages in different languages can be marked up with both their original language tags and corresponding hreflang=x attributes that indicate the appropriate country code and language code from the ISO 639-1 list of standardized language codes. With well over 20… Read More »What are hreflang tag attributes and how to implement them to your website
When it comes to search engine optimization, crawl depth may be one of the most misunderstood and least understood facets of it. It’s one of those things that’s really important if you want to keep your website at the top of search engines, but most… Read More »Crawl Depth: How important is it for SEO?
The crawl budget is one of the most important aspects of search engine optimization, but it’s often misunderstood and poorly implemented. This guide will teach you what it means to have a crawl budget, how to figure out how much you need, and how to… Read More »Crawl Budget 101: What is a crawl budget and how to improve it
With so much conflicting information out there, it can be hard to tell what’s really ethical when it comes to online marketing. Are there really lines you shouldn’t cross? And if so, how do you determine whether you’re on the right or wrong side of… Read More »What’s the difference between white hat, grey hat and black hat SEO?
Backlink is considered to be the most important factor for search engine optimization (SEO) and why not? This helps us to increase the reputation of our website on the Internet. But, we get to see another important factor in the SEO field — Referring Domains. Understanding the importance… Read More »What’s the difference between backlink and referring domain?
WHAT IS NEGATIVE SEO? No webmaster or website owner intentionally does negative SEO on his/her website. In fact, some of your competitors or spammers may try to bring down your site’s search ranking by doing so. Negative SEO refers to black hat SEO techniques. To… Read More »How to protect your website from negative SEO in 2022?
