Digital marketing (also known as internet marketing, online marketing, e-marketing or web marketing) is all about getting your products and services in front of the right consumers using the right channels, with the right message at the right time.
But what does that mean, exactly? And how do you get started on your first campaign?
This beginner’s guide to digital marketing will tell you everything you need to know to start achieving great results from your campaigns, so let’s dig in!
A Quick Overview:
Digital marketing is the process of using online channels to promote or market products and services.
This can be done through a variety of means, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.
As one might expect, there are many different aspects that go into digital marketing; the following are just some of them — analytics, automation, copywriting, design, development, distribution and conversion analysis.
To get started with digital marketing, it’s important to learn the basics of each component and develop an understanding for how they work together as a whole.
What is Digital Marketing?
Digital marketing is the process of using technology to promote your products or services. This can be done through a variety of means, including email, social media, search engine optimization (SEO), and more.
The key to successful digital marketing is to connect with your audience and create a strategy that meets their needs.
In this blog post, we’ll go over what digital marketing is and how it can help you grow your business.
One major advantage of digital marketing is that it reaches a wide range of people. It also allows you to customize your message for different audiences and platforms.
To get started, consider some basic questions: Who are my customers? What are they looking for? What do I want them to do? How do I want them to feel about my brand?
These will help you develop an online presence and provide valuable information about who your customers are and what they need from you.
How Does the Internet Work?
The internet is a network of computers that are all connected together. When you visit a website, your computer sends a request to the server where the website is hosted.
The server then sends the website back to your computer, and your browser displays it on your screen.
All this happens so quickly you don’t even notice it. That’s how browsing works!
But now we’re talking about digital marketing — or marketing over the internet.
There are different types of digital marketing, which can be broken down into four main categories: search engine optimization (SEO), social media, email marketing, and content creation.
What are Keywords?
Keywords are the words or phrases that people type into their browsers to find what they’re looking for.
For example, if you were looking for a new pair of shoes, you might type something like shoes or women’s shoes into Google.
The results that come up would be based on Google’s understanding of what keywords you’re trying to target.
If it understands shoes but not women’s shoes, then it will show you results with both keywords in them (shoes and men’s shoes).
If it knows women’s shoes, then it will only show those results. You’ll also see a list of related searches – these are searches where people typed in variations of your keyword to get more specific results.
So if you looked for women’s shoes and clicked on the related searches, you’d see some other popular search terms like high heels or flats.
It may take some trial and error to figure out which words or phrases will give you the best return, but it’s worth investing time upfront to find out which keywords work best for your business so that when someone types them into Google, they’ll end up at your website.
Search Engine Optimization (SEO):
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site.
There are a number of methods used to improve SEO, including on-page optimization, off-page optimization, and link building.
On-page optimization includes updating content and metadata such as title tags, meta descriptions, headings and ALT text.
Off-page optimization refers to activities like social media marketing or directory submissions. Link building refers to attracting links from other websites which point back to your own site.
In general, it is recommended that you have at least 300 linking domains pointing back at your site before you start thinking about paying for ads on sites like Facebook or Google Adwords.
Traffic Generation Techniques:
The goal of digital marketing is to generate more leads and sales for your business. To do this, you need to employ traffic generation techniques that will bring people to your website or online store.
These can include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and email marketing.
By using a combination of these strategies, you can attract more visitors to your site and convert them into paying customers.
Both SEO and PPC are excellent ways to get the word out about your product or service.
However, PPC is often better for short-term goals like generating immediate interest in a sale because it drives qualified traffic straight to your product page.
If you want sustained results over time, then SEO might be the better option.
Social media sites like Facebook and Twitter are great places to post updates about new products or share coupons with followers.
Likewise, YouTube lets you upload videos demonstrating how your product works so that viewers can get a first-hand look.
In addition to posting engaging content on these channels, be sure to measure their effectiveness by tracking statistics such as impressions, views, likes, shares, etc.
It’s also important to publish content consistently. Posting once every two weeks isn’t going to cut it if you want engagement from your audience.
Your audience needs fresh material from you regularly to keep up with what’s happening in your industry.
Email marketing is another strategy that many businesses use to connect with their audiences and build customer loyalty, especially if they already have an established customer base.
Digital marketing is the process of using online channels to promote and sell products or services. The most common online channels include search engines, social media, email, and websites.
Successful digital marketers spend a lot of time identifying potential customers and what their needs are before crafting a successful digital marketing campaign.
There are many types of digital marketing strategies that can be employed to accomplish different goals such as branding, lead generation, increased traffic, enhanced customer service and sales.
To successfully market your business on these platforms you will need to understand how each channel works and choose the one(s) that best fit your brand’s personality.
Conclusion and Next Steps:
Digital marketing is an essential piece of any business’s marketing strategy, whether you’re a small mom-and-pop shop or a large corporation. By creating a digital marketing plan and executing on it, you can reach new customers and grow your business.
But how do you know what content to create? That’s where audience research comes in. Who are your target customers? What are their goals? What devices do they use? Do they prefer pictures or text?
Knowing the answers to these questions will help ensure that your content meets the needs of your target customer and helps them achieve their goals. It will also make it easier for you to know what social media channels to utilize, what keywords to optimize your site for, and which advertising platforms will work best for you.
If this sounds daunting, don’t worry! The following resources should help get you started:
- Build an Audience Research Plan
- Complete Audience Research
- Develop Social Media Strategy
- Develop Paid Advertising Strategy Depending on your budget, paid advertising strategies may include Google AdWords, Facebook Ads, YouTube pre-roll ads, etc.
- Design Content Strategy: Once you’ve completed all other steps of your digital marketing plan, design a content strategy. Which blog posts should you write? Which videos should you produce? Which podcasts should you record? You’ll want to look at past content performance and engagement metrics when deciding what type of content to produce. Once your content has been published, monitor its performance metrics (such as time spent on page). Use that data as input into future decisions about what types of content to produce.