Are you looking to promote sexual enhancement products online? Do you want your brand new supplement product to be successful and stand out from the crowd of similar products out there? If yes, then take a look at these do’s and don’ts of marketing your products online, in order to avoid any further mistakes that may ruin your business.
How to promote and sell sexual enhancement products online?
Promoting sexual enhancement products online can be one of the best ways to create loyal customers for life and one of the worst ways to be banned from search engines forever. How do you promote sexual enhancement products without crossing the line into making your site raunchy?
Follow these guidelines to ensure that your campaign stays on the right side of the law, remains safe and effective, and keeps customers coming back again and again!
Promoting on the right networks:
There are lots of great channels for promoting your product, but you have to know which ones will be most effective.
Get started by taking inventory of your target market: What social media networks do they use? Where can you find them?
Are there other places where they congregate online that might not be quite as obvious (for example, forums or Reddit)?
Remember that just because someone’s on Facebook doesn’t mean they want to see ads—so look for ways to interact with them before hitting them with sales pitches.
In some cases, you may even want to take advantage of content-sharing sites like YouTube or Pinterest, which allow people to share their favorite products without feeling like they’re being sold something.
And don’t forget about email!
It may seem old-fashioned in an age when everyone has dozens of apps vying for their attention, but it remains one of the best ways to reach customers directly.
Understand who your target market is:
It’s important that you know who your target market is, otherwise you’re never going to succeed at promoting.
Try asking yourself questions such as: What age are they? Where are they located? What income bracket do they fall into? Do they have children/grandchildren? Is there any commonality among their employment history or educational background etc.?
It doesn’t matter how closely related your product is; what matters is that you know exactly who your target market is. This way, you can craft an effective ad that resonates with them on a deep level.
Create an effective ad: Once you know who your target market is, it’s time to create an ad that effectively speaks to them.
When creating ads for adult products like sex toys and porn DVDs, make sure they’re not too in-your-face so as not to scare off your potential customer base.
Make sure your products speak for themselves:
The most important thing you can do when promoting your brand is offer good quality products or services. When we talk about your product, we’re talking about both how it looks and how it performs.
If they’re not up to par, there’s no point in trying to sell them!
You might be surprised at just how much power a great product has for promotion. It doesn’t have to be overly elaborate; if your product does what it says on the tin, that will go a long way towards making sure people are interested in buying from you.
After all, who wants to purchase something that isn’t worth their time and money?
The first rule of selling anything: know your stuff. Read up on any pertinent topics so you know everything there is to know about what you’re selling—and so potential customers feel like they know everything there is to know as well.
This means doing research and taking care with your language; nothing makes a customer more skeptical than feeling like they’ve been duped into buying something that doesn’t live up to its promises.
And remember: you never want to over-promise. Under-delivering is better than over-promising because it preserves trust, but even under-delivering requires planning ahead of time to ensure you have enough stock or resources available so nothing falls through.
Go digital with video content:
While you may have ruled out video as an option for your business (Our product is too technical! Our audience doesn’t want that kind of content!), it might be time to reconsider.
New research from Video Ad Bureau shows that 75% of web users watch videos every day, making it easier than ever to integrate video into your digital marketing strategy.
If you are still hesitant about getting started with video, here are some ways to ease yourself in: Start by creating how-to or tutorial videos on YouTube or Vimeo.
These types of videos can help educate your potential customers about how to use your product or service, which will make them feel more confident when they purchase from you.
Once you get comfortable with creating these types of tutorials, start thinking about using them in email marketing campaigns.
Test multiple channels:
While you should start out by promoting your content on social media channels like Facebook and Twitter, test different ways of promoting your content.
Try something like Digg, Reddit or StumbleUpon for different types of traffic—each social network has its own style.
Don’t limit yourself!
You can also try advertising via Google AdWords or using an email newsletter service like MailChimp.
You can even get creative with tools such as Bitly and HubSpot if you want to track how many times your link is shared across social networks.
You have to be willing to invest in all three areas: time, money and effort. If you’re not willing to commit these resources, it may be best not to attempt any project at all.
Remember: It takes time and money (and sometimes more) before we see results from our efforts. Be patient, but stay active. Be persistent, but keep your expectations realistic.
Conclusion
Some people consider promoting sexual performance enhancers inappropriate or distasteful. However, an expert marketer knows that your product is only as successful as your ability to sell it. With careful attention given to your own personal views on how far you’re willing to go in order to increase sales, there’s no reason you can’t create an effective marketing campaign for enhancing one’s sexual prowess.
What’s most important is to remember not to take yourself too seriously. Make sure that your message doesn’t come across as desperate or cheesy; instead, keep it light-hearted and fun so that you attract customers who are genuinely interested in what you have to offer.