OptinMonster review 2022: Is it the best lead generation tool?

OptinMonster review 2022: Is it the best lead generation tool?

If you’re still confused whether to use OptinMonster lead generation tool or not, then in this OptinMonster review you will find all the information you need to know. OptinMonster, one of the most popular lead generation tools, is designed to grow your email list. It combines attractive and professional sign-up forms, exit intent, A/B testing, and countless customization options.

Although OptinMonster is one of many leading solutions available today, it has gained a lot of popularity over the years for its great features and easy-to-use backend. The solution appeals to business leaders who may not have too much coding knowledge to build their own email subscription pages and forms.

Today, we’ll examine all of OptinMonster’s unique features and show you what you can achieve with a service like this.

What is OptinMonster?

OptinMonster is a lead generation tool designed to help you capture potential customers for your store or service. Lead generation tools simultaneously help companies convert visitors to their websites into leads and subscribers, as well as improve their chances of long-term relationships with customers.


So, how does OptinMonster affect your relationships with customers?

Despite dozens of lead generation strategies like social media and SMS marketing, email marketing is still one of the best ways to nurture leads. You can send carefully crafted campaigns to your audience, segment customers into specific groups, and improve your chances of long-term interactions and purchases.

Of course, before you can start reaping the benefits of email, you’ll first need to access your customer’s address. This is where lead generation tools like OptinMonster become essential.

With this service, users can create popup forms, subscription pages, and more to help convert your website visitors into subscribers for your newsletter.

Unlike other lead generation tools, OptinMonster can plug directly into your WordPress website, reducing the time it takes you to set up your forms and pop-ups on your website. Compared to other platforms, OptinMonster also offers a huge range of triggers and campaign options.

You can target people by location, have access to over 100 templates, and choose different designs for your sign-up tools, such as floating bars, scroll boxes, and lightbox popups.

How Does OptinMonster Work?

OptinMonster was launched in 2013 with the simple goal of giving companies of all sizes the opportunity to better engage with their targeted audience. The company has served more than a million websites in the Fortune 500 ranging from beginner freelancers to brands.

What makes OptinMonster so appealing is how easy it is to use. You start by signing up for the service and adding it to your blog or website. OptinMonster seamlessly integrates with several email service providers, allowing you to automate your email efforts based on your sign-up form. Options range from Sendinblue and Mailchimp. Till Constant Contact are serious efforts. You can also add your own ESP using OptinMonster Webhooks.

When you run your OptinMonster download with WordPress, and you’re hooked to your email marketing strategy, the next step is simply to create an attractive offer. You can choose from several pre-built templates specially designed for conversions. There are over 100 templates to choose from for a variety of purposes, including the following options:

  • Exit intent popup
  • Gamified wheels of fate
  • Scroll box
  • floating bar
  • Full screen reception
  • Content locker
  • Lightbox popup
  • Slide-in box
  • Countdown timer
  • Sidebar form

If you don’t like the templates you see, there is an option to build something from scratch using pre-built templates for maximum conversions. Alternatively, you can also start from scratch with a blank templates, customizing all the details available with a simple drag-and-drop builder.


Templates range from yes and no forms to mobile-friendly pop-ups, custom success messages, and more. Thanks to the recent addition of ‘Monster Effects’, you’ll have even more ways to engage your audience with attention-grabbing sound effects and animation.

OptinMonster Review: Segmentation

Great transformations start with personal experiences. Luckily, OptinMonster has everything you need to target your offers to specific customer needs with behavioral automation. The technology has a compelling targeting and segmentation engine, so you can show the right offer to the right people at the time that’s most likely to yield results.

OptinMonster offers unique features to really engage with your target audience, such as geo-location targeting, so you can personalize your campaigns based on where your customers come from. There’s also support for things like 2-step conversion options where you can convert any link or image into an opt-in form, and you get exit-intent technology, too.

Page level targeting means that you can optimize campaigns based on the page your customer is viewing or the part of your website. You can also create on-site drip campaigns that are triggered by visitor interactions. Optin Monster also supports retargeting, so you can offer special benefits to customers who’ve visited your website before.

Display rules are probably the most powerful part of OptinMonster. These rules offer a variety of options such as a variety of views that will popup based on customer feedback. A popular rule is adding a “yes” button and a “no” button to your form, giving you a high-converting question that is likely to elicit more “yes” answers.

You can also design pop-up boxes and forms with the following features:

  • Scroll Trigger: Campaigns appear only after the user has scrolled a percentage of the page
  • Inactivity Sensor: Targeting for Inactive Visitors
  • Timed performance controls to get your campaigns to show up on time
  • Campaign scheduling
  • HTML elements
  • Java script variable

Other options for customized engagement include everything from cookie retargeting to device-based targeting, ad-block detection, and custom domains to help you bypass those unwanted adblockers.

OptinMonster Review: Popup Editor

OptinMonster offers a good range of popup and form types. There are classic modal popups, full-screen overlays, floating bars, and more. It is also possible to create gamified pop-ups if you want to improve the chances of a customer wanting to engage with your company.

Depending on the type of popup you choose, OptinMonster’s template library will change to only show information related to that type. Template designs are presented clearly, so you can easily scan through and find the best solution for your needs.

Once you have selected a template, your next step should be to customize it. OptinMonster Editor isn’t the most advanced solution on the market, but it’s great for making sure you stay within the rules of good design. The sidebar has a drag-and-drop interface with styling and element controls. The editor also gives you a decent amount of customization opportunities.

You can add new design elements to your popups with widgets or blocks, and you’ll also be able to style each block according to your needs.

An interesting feature is the ability to turn our pop-up into a multi-stage campaign. You’ll be able to add questions to your pop-ups, which affect the information your customers see next.

In a multi-stage campaign, the last popup you create will be the “Success” status that your visitors see after opting in. You can edit and style this component for any type of pop-up.

OptinMonster Review: Status and Triggers

Most people agree, triggers and situations are where OptinMonster really stands out. You have the technology to precisely when, how, and why you want your popup to be visible to visitors through an if-then-that interface.

For example, you can choose to show your popup when someone spends a certain amount of time on your page, or when someone scrolls to a certain location.

There are a huge number of terms to choose from, and you can stack conditions using systems and/or rules. This basically means that you add a number of rules that determine whether ‘all conditions’, ‘one of the conditions’ or ‘multiple conditions’ are met.

The ‘Action’ tab on OptinMonster also lets you control which popup status should appear first. Even better, you’ll be able to add both sound and transition effects to popups to grab the audience’s attention.

OptinMonster really goes above and beyond the basics of other lead capturing tools here. It is extremely difficult to find another solution with the same level of animation.

You can save your ‘Rule Sets’ to use in other campaigns later, so you don’t have to start building from scratch again.

Exit Technology:

Although A/B testing is often considered the best tool you can have for improving conversions, it is not the end-all-be-all. In fact, some customers are not going to respond to your tests regardless of the changes you make. This is where retargeting on the site comes into play, as does exit intent forms that try to get someone to leave the site.

OptinMonster has some useful tools for grabbing email addresses depending on how users move through your site, and it’s all customizable from the backend. You can choose when the campaign should appear, as well as who should see it.

Whenever you create a split test, OptinMonster will create a duplicate of the current template you test, then take you to the editor where you can begin editing the duplicate. You can test almost every element of your popup to see what works best, including animation and sound effects.

One great feature is the ability to create as many variants as you want. OptinMonster will distribute your traffic evenly among all your options. Unfortunately, it’s not yet possible to test different styles of popups against each other, but that’s really the only area where OptinMonster falls short.

OptinMonster’s A/B testing can be a great feature, but other analytics options are lacking. While the dashboard gives you a brief overview of your campaigns across India, showing dual sites, visits, conversions and other basic information, that’s about it. You are an in. You can go into the Campaigns tab to select DiviDouble Campaign, but this will only give you access to basic insights for each specific effort.

Plus, you can integrate OptinMonster with Google Analytics, and you can get some basic information about the leads you’ve captured within the platform.

An Incredible Number of Templates:

I said earlier that OptinMonster templates have been strong for quite some time. However, since the company’s inception they have increased the number of templates to make it possible to grab the template for any occasion and get it in the right place with minimal changes to your site.

You can find anything from lightboxes to sidebars, and from fullscreen options to mobile versions.

OptinMonster Review: Pricing Plans

The RSI OptinMonster feature-set wows even the most advanced ecommerce professionals. I really have trouble saying anything bad about it.


Pricing starts at around $14 per month, but there are usually offers to help you save some cash on your initial spending. There are four packages available in total, including:

  • Basic — $14 per month: The Basic package comes with unlimited campaigns and access to all campaign types. You’ll have list segmentation, customer identification, simple reporting, basic integration, success messages, and a single site. The service also includes access to OptinMonster University and a site.
  • Plus — $30 per month: This package includes all the features of Basic, Plus, fully integrated A/B testing, reporting, content locking, attention activation, advanced integration, a deactivation sensor, and yes/no forms. You can run 2 sites, get up to 10,000 page views, and access features like MonsterEffects and MonsterSound.
  • Pro — $47 per month: Here, you’ll get all the features of Plus, Exit Intent Technology, Mobile Campaigns, Pro Integration, MonsterLinks, Zapier Integration, Countdown Timers, UTM Targeting, Campaign Scheduling, Referrer Detection, Device Targeting, Smart Tags see you, Cart and Form Abandonment, 2 Sub Accounts, 25,000 Pageviews, 3 Sites and Custom Branding.
  • Growth : $80 per month: Here’s everything you get from Pro, including on-site retargeting, follow-up campaigns, real-time personalization, geolocation targeting, and ad block detection. There are success scripts, behavior automation, activity logging, advanced reporting, 100,000 page views and unlimited sub accounts. Plus you get 5 sites.

OptinMonster Review: Support

I honestly didn’t expect much in terms of support, as this is a WordPress plugin. You usually don’t see quality support for plugins, even for premium plugins. However, our OptinMonster review revealed that this is not a regular plugin. There is a strong team behind it. In fact, they have their own content manager who runs the blog with updates and tips.

Other support items include the full documentation area, with articles about getting started, integrations, account management, and platforms. Technical support tickets can be sent to the company with the usual email. It also pays to go with the Pro plan, as it is the only option with Priority.

As for chat and phone support, I can’t find anything that indicates that is offered. A platform might be nice as well, but what OptinMonster currently does seems to be enough.


If you’re looking for a way to improve your conversion rates, earn more leads, and generally grow online, you can definitely use OptinMonster. This email marketing service and automation tool helps marketers go beyond SEO to grow their digital presence. You can test a range of A/B campaigns, reduce cart abandonment, and even create landing page templates with your own CSS customizations.

As a SaaS solution for conversion and email marketing automation, OptinMonster offers great user experience. However, it can be difficult to get your head around the basic plan’s pricing, and what you can actually do with each package.

Overall, though, if you need something to improve your email signup, help you design a fullscreen welcome mat marketing campaign, and boost your overall conversion optimization strategy, this could be it. OptinMonster is one of the most popular marketing tools for a reason, competing with companies like Thrive Leads for the top spot.

Since there’s a money-back guarantee, you can also create an OptinMonster account, design your optin campaigns and see if they impress your website visitors, then ask for a refund if you’re not happy. Combine that peace of mind with the fact that it’s easy to create campaigns, integrate your lead generation software with your WordPress dashboard, and track your results, and you’ve got a great solution. You can also use OptinMonster for onsite retargeting.

What Actions Should You Take After This OptinMonster Review?

Is OptinMonster Right for You? If you think so, be sure to visit the website and download the plugin to collect more email addresses.

As per my recommendations, I recommend OptinMonster to all the bloggers who want to speed up their list building speed. It is absolutely ideal for blogging.

For e-commerce companies, OptinMonster is one of the cleanest and most functional solutions for creating email optin forms that actually convert. Here’s my recommendation: If you currently have an email tool with something like Shopify or Squarespace, test it out and decide if you think it might be better.

If you don’t currently have an email optin form solution (or have one that just isn’t cutting it) Optinmaster is my favorite on the market.

I’m not entirely thrilled with the monthly rates but the features are built in to bring you more money. Therefore, expect your profits to offset the costs.


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