How can you maximize your website’s organic traffic? Search engine optimization (SEO) and social media can each bring in new visitors, but there are also many things you can do to increase the amount of organic traffic your site already receives. Check out this list of 7 ways to boost your website’s organic traffic!
1. Use Google Search Console and Analytics Tool:
Google’s Search Console is a valuable tool for every website owner, offering insight into issues with your site as well as ways to fix them. It also provides information on your site’s organic traffic and how users are discovering you. You can also use Google Search Console data to monitor SEO performance, keyword rankings, and overall search volume of your targeted keywords.
Another awesome tool in your arsenal for tracking organic traffic is Google Analytics. This powerful analytics platform gives you access to information on your website’s traffic and how users interact with your content.
In addition, you can use it to measure what kinds of organic traffic brings leads and sales, as well as how much of that traffic you are receiving.
With these tools, you should be able to get a pretty good idea of how your site is performing. From there, it’s time to figure out what you can do to improve your search results and organic traffic.
You may have found that you’re receiving a lot of organic traffic on low-quality keywords; if so, then look for other terms that are more relevant to your business that aren’t as competitive.
Also, you should be able to see which keywords drive users to your site. If they’re not leading to actual sales or conversions, then it might be time for you tweak them or replace them with different terms.
As you continue measuring your site’s performance, you can make changes accordingly and see how they affect your organic traffic over time.
2. Include keywords in your meta tags:
Meta tags may not influence rankings, but they do influence how your website is listed in search results. Specifically, metadata that contains keywords will help ensure your website appears when users perform searches for those terms.
For example, if you sell golf clubs, include keywords like golf and golf clubs in your meta description and title tags. This will help Google recognize your page as a relevant resource for searchers who are looking for information about golf equipment.
Including keywords in your metadata tags helps Google understand what your page is about and will, therefore, allow it to be indexed more easily.
If you use proper keyword targeting when writing meta tags, you’ll even see an increase in click-through rates from search engine results pages (SERPs). If people are searching for specific keywords that relate to your content, chances are they’ll click on links that appear in SERPs if those terms are relevant.
Having said that, meta tags are not as important as they used to be. They can still help you improve your click-through rates from SERPs, but Google has started using other techniques and signals to determine page relevance.
If you want your website to rank higher than competitors’ pages for specific keywords, focus on creating high-quality content instead of including those terms in your metadata. Google looks at these factors when ranking webpages in search results: content, social media engagement and backlinks.
The title tag is another important part of your website’s metadata. It needs to be compelling and relevant enough for Google to display it as a title in search results. If you want your page to appear in search results, make sure that your title tag contains both keywords and something that will catch people’s attention.
The meta description is your opportunity to persuade users that your website has useful content that will help them with their search.
Because meta descriptions appear below title tags in SERPs, Google pays attention to how clickable and readable they are. Make sure you include relevant keywords so Google understands what your page is about and entices searchers who see it in search results.
The use of keywords in your title tags, meta descriptions and page content is very important for organic search results. This does not mean that you need to stuff your metadata with keywords.
Instead, use them naturally and make sure they’re relevant for your content. Including too many irrelevant keywords will make you look spammy and could even negatively impact your rankings. All it takes is a few high-quality pages for Google to recognize that you’re an authoritative source of information on a topic.
Now that you know how to incorporate keywords into your metadata, it’s time to discuss how to use them in your content.
Start by creating compelling headlines for your articles. These need to be relevant for users who search for a specific topic and will influence click-through rates from SERPs. In addition, you should make sure that all of your keywords are mentioned naturally throughout your articles. This will help Google recognize them as highly relevant terms.
When creating content, it’s important that you use your primary keyword once in every paragraph. The more relevant keywords you can incorporate naturally into your copy, the better your chances of appearing in search results for those terms.
3. Optimize your site for speed:
Google has stated that page speed is a ranking factor in organic search, and users expect fast websites. For both of these reasons, optimize your site for speed. One way to do so is by making sure you’re not weighing down your site with images and scripts that aren’t necessary.
You should also make sure that your images are optimized for speed. Resizing images so they’re smaller is a good start. Make sure you’re not using high-resolution images if you don’t need them and that you’re serving web-optimized images instead of larger ones.
Finally, make sure your load times are fast. Whether you’re using a content delivery network (CDN) or making other adjustments, you should aim for fast load times. The faster your site loads, the better user experience it will offer and thus, better rankings and traffic. You can check out our complete guide what is CDN and how it works.
To improve your site’s load time, it’s a good idea to start with hosting. While all sites should be hosted on secure servers, you should also make sure that you have a reliable and high-quality host. This can make a big difference in your website speed. Here’s a quick guide how to speed up your website.
It’s also a good idea to make sure your site is being served from a content delivery network. This will ensure that your site loads as quickly as possible for users, making them less likely to bounce and more likely to stick around. You should also choose a CDN that offers additional value beyond speed such as security.
4. Get social:
You can’t start a revolution with just your best friends. Even if you’re pretty psyched about what you’re doing, it takes time and effort to get your startup off of its feet.
Seek out communities — online and in person — that are interested in what you do, and use them as sounding boards for feedback on your idea or launch strategy. It may not seem like much now, but once word gets out about what you’re up to, having those connections will be invaluable.
Reach out to publications that cater to your market and see if they’d be interested in sharing your story.
You may even be able to get a reference or quote from someone you know who already has their foot in that door. Building these relationships now will help you reach an audience later when you need it most — when you’re ready for launch!
Be transparent about what you’re working on, and let people know how you could use their help. Whether it’s beta testers, willing customers or co-founders with a specific skill set, being upfront about your needs will save you time and energy.
If anyone is interested in partnering up with you, let them know that they can reach out — you don’t want to miss out on potentially valuable opportunities!
5. Use a sitemap:
One of SEO’s most oft-overlooked best practices is using a sitemap. This simple, yet incredibly effective tool provides an outline of your website’s content and a map for search engines to easily navigate your site.
Just make sure that your sitemap file is submitted in XML format, and that it points back to all of your webpages (not just internal links). If you’re struggling with how to format your sitemap, then don’t worry. Here’s a complete guide how to create an XML sitemap for a WordPress website.
Another important thing you should know about sitemaps is that they’re an easy way for search engines to crawl new pages on your site. Even if you only launch one new page per month, that could be enough for Google to flag your site as under construction and subsequently drop your rankings.
As you can see, sitemaps aren’t a magic bullet that guarantees SEO success. However, they’re still an extremely important tool for webmasters and search engine optimization professionals.
6. Promote with content:
If you want your website or e-commerce business to be found in organic search results, one of your most important tools is high-quality content. By creating and promoting new articles, videos, podcasts, webinars and more with keyword-rich titles and descriptions (and sometimes even pay-per-click ads), you can help generate awareness of your brand. That can translate into a higher ranking in search results — and more traffic for your site.
What kind of content works best?
In some cases, it’s specific types of content that search engines will reward with more organic traffic, such as high-quality informational articles and content about trending topics. In other cases, it may be your own content: A 2015 study by CMI found that 55% of all marketers plan to publish their own unique research or reports in 2015.
No matter what kind of content you publish, it’s important that it drives leads for your business. Use a combination of keywords in titles and meta-descriptions so that search engines know exactly what your post is about — and then use those same keywords in links back to your site.
For example, if you own an outdoor sporting goods shop and want more people searching for camping equipment to see your website, include links from your posts back to pages on your site with information about tents and other camping supplies.
As you create and promote new content, keep an eye on your organic traffic. If you see an uptick in traffic from search engines but no corresponding increase in business, use that data to determine if your keywords are effective — or if it’s time to revise them.
You may also want to do some additional keyword research so that you can stay ahead of changes in popular search terms.
7) Optimize for mobile devices:
Not only does a mobile-friendly website perform better in organic search results, but more people visit websites from their smartphones and tablets than from desktop PCs. Make sure your site is up to date on all of Google’s recommendations for mobile websites.
On top of that, add an app to your site so users can get even more value out of it on their phones or tablets. It’s also a good idea to try a mobile-friendly service like Google AMP or Facebook Instant Articles. These formats allow you to load your site on users’ devices more quickly, which will make them more likely to stick around longer.
Mobile optimization is one of many steps you can take to boost your website’s organic traffic. Adding mobile-friendly features and apps, publishing high-quality content regularly, and keeping an eye on SEO basics like keyword research and optimizing site structure are all proven strategies for boosting your organic traffic.
Conclusion
These are seven simple ways you can boost your website’s organic traffic. So if you want more visitors coming in from search engines, these tips will surely help. I hope they’re useful and I look forward to hearing about how they affect your site!
Organic traffic is a good indicator of how successful your website is, and it’s also one of the most important things you can measure. If you want your business to succeed in an ever-increasingly competitive landscape, organic traffic will be vital.
There are many ways to boost organic traffic, so use these tips to increase your own numbers! If you found value in these free resources it is useful for our visitors. So we hope you will share it on your social networks so others can also benefit from it.