Doorway pages have been around since search engines first started, and they’ve always been considered spammy by the search engines. However, some business owners and webmasters still use them to this day, which can seriously hurt their website rankings in Google if they do it wrong.
This guide will help you understand what doorway pages are, when you should use them, and how to set up your doorway page so that it won’t get you into trouble with Google or Bing.
What are doorway pages in SEO?
Doorway pages are a type of landing page that typically contain content focused on a specific keyword. They rank well for that keyword, but the content may be irrelevant to the topic and not provide any value.
Google’s algorithm is designed to penalize doorway pages by downgrading their ranking or removing them from search results altogether.
One way this can happen is if the webmaster doesn’t update the doorway page regularly, so it becomes stale with old content. Another way this can happen is if Google detects that one webpage’s links are all linking back to another webpage.
One more way this can happen is if an individual website has many pages optimized around one keyword without providing enough unique content around other topics — they may look like they’re trying too hard to rank for just one keyword.
Doorway pages are designed to rank highly for specific keywords:
Doorway pages are sites that exist for the sole purpose of manipulating search engine rankings. They’re often used by people who want to make a quick buck, but they can also be an effective marketing tool if you know how and when to use them.
As such, it’s important that you understand what they are and how they work so that you can avoid getting penalized by Google.
A doorframe page is made up of two parts: The first part is a thin content site with links going to more authoritative sites (often these links come from unrelated domains). The second part is a page on the authority site which has been set up specifically for ranking purposes.
There are many elements to think about before deciding whether or not this tactic will work for you. For example, doorway pages can rank very high on SERPs within just a few days. But then again, they might not rank at all if your target keyword is too competitive.
Be patient; don’t take shortcuts; and do your research!
Examples of doorway pages:
Doorway pages are websites that are designed specifically for organic search engine traffic. On the surface, they might seem like a good idea, but they’re actually a violation of Google’s quality guidelines.
By creating doorway pages you’re only hurting your site by diluting your efforts and sending visitors to sites that don’t have any relevance. What is interesting about doorway pages is that it’s difficult for Google to identify them. That’s why this tactic can be so dangerous!
It also doesn’t work if you just keep linking back and forth between one page on your site and another page on your site — Google knows this trick too. The best way to use doorway pages is if you link them back to more relevant sites on your website or other relevant websites altogether.
Here are some examples of a doorway page:
- No. of pages that have almost similar content and are indexed individually.
- Multiple sites that direct users to the same content.
- Different separate domain names routing visitors to a specific page.