Doorway pages have been around since search engines first started, and they’ve always been considered spammy by the search engines. However, some business owners and webmasters still use them to… Read More »What are doorway pages in SEO?
What is an SEO silo structure? If you’re like many people, you might have heard the term thrown around in casual conversation but aren’t entirely sure what it means and… Read More »What is an SEO silo structure and why it is important
In digital marketing, E-A-T stands for expertise, authority and trustworthiness. A brand’s E-A-T affects how consumers perceive it and whether they choose to purchase its products or services. If consumers… Read More »E-A-T: What is it and why does it matter in digital marketing?
What is link juice in SEO: Link juice is a term used to describe the value of links. A number of factors are considered when evaluating the worth of a… Read More »What is link juice and how is it determined?
With Google’s rel=alternate hreflang=x attribute, pages in different languages can be marked up with both their original language tags and corresponding hreflang=x attributes that indicate the appropriate country code and… Read More »What are hreflang tag attributes and how to implement them to your website
When it comes to search engine optimization, crawl depth may be one of the most misunderstood and least understood facets of it. It’s one of those things that’s really important… Read More »Crawl Depth: How important is it for SEO?
The crawl budget is one of the most important aspects of search engine optimization, but it’s often misunderstood and poorly implemented. This guide will teach you what it means to… Read More »Crawl Budget 101: What is a crawl budget and how to improve it
With so much conflicting information out there, it can be hard to tell what’s really ethical when it comes to online marketing. Are there really lines you shouldn’t cross? And… Read More »What’s the difference between white hat, grey hat and black hat SEO?
